<?xml version="1.0" encoding="UTF-8" ?>
<modsCollection xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" xmlns:slims="http://slims.web.id" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd">
 <slims:resultInfo>
  <slims:modsResultNum>1</slims:modsResultNum>
  <slims:modsResultPage>1</slims:modsResultPage>
  <slims:modsResultShowed>30</slims:modsResultShowed>
 </slims:resultInfo>
 <mods version="3.3" ID="661">
  <titleInfo>
   <title>Marketing Theory :</title>
   <subTitle>a Student Text (E-Book)</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Baker, Michael J.</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Saren, Michael</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9781849204668</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">London</placeTerm>
    <publisher>SAGE Publications Ltd</publisher>
    <dateIssued>2010</dateIssued>
   </place>
  </originInfo>
  <slims:digitals>
   <slims:digital_item id="1888" url="https://drive.google.com/file/d/1_c7UHQ1c8z5mdaJ-2cARDzBVjqcrj2ua/view" path="/https://drive.google.com/file/d/1_c7UHQ1c8z5mdaJ-2cARDzBVjqcrj2ua/view" mimetype="text/uri-list"><![CDATA[Marketing Theory : a Student Text]]></slims:digital_item>
  </slims:digitals>
  <slims:image>27.01.JPG.JPG</slims:image>
 </mods>
</modsCollection>
