APA Style

Kotler, P., Kartajaya, H. (2010). Marketing 3.0 : From Products to Customers to the Human Spirit . United States of America: John Wiley And Sons, Inc.

MLA Style

Kotler, Philip., Kartajaya, Hermawan. "Marketing 3.0 : From Products to Customers to the Human Spirit". United States of America: John Wiley And Sons, Inc, 2010. Text.