APA Style
Cravens, David W.. (1997).
Strategic Marketing (Fifth Edition) (5).
:
IRWIN.
Chicago Style
Cravens, David W..
Strategic Marketing (Fifth Edition).
5
:
IRWIN,
1997.
Text.
MLA Style
Cravens, David W..
Strategic Marketing (Fifth Edition).
5
:
IRWIN,
1997.
Text.
Turabian Style
Cravens, David W..
Strategic Marketing (Fifth Edition).
5
:
IRWIN,
1997.
Print.