APA Style
Kotler, P., Armstrong, G. (2012).
Principles of Marketing 14|E (E-Book) (14).
New Jersey:
Pearson Education, Inc..
MLA Style
Kotler, Philip., Armstrong, Gary.
"Principles of Marketing 14|E (E-Book)".
14
New Jersey:
Pearson Education, Inc.,
2012.
Text.