APA Style

Wilson, R, M., Gilligan, C. (2005). Strategic Marketing Management : Planning, Implementation and Control Third Edition (E-Book) . Oxford: Elsevier Butterworth-Heinemann.

MLA Style

Wilson, Richard, M.S.., Gilligan, Colin. "Strategic Marketing Management : Planning, Implementation and Control Third Edition (E-Book)". Oxford: Elsevier Butterworth-Heinemann, 2005. Text.