APA Style
Kotler, P.
(2006).
B2B Brand Management with the Cooperation of Ines Michi (E-Book)
.
Heidelberg:
Springer.
MLA Style
Kotler, Philip.
"B2B Brand Management with the Cooperation of Ines Michi (E-Book)".
Heidelberg:
Springer,
2006.
Text.