APA Style

Kapferer, J. (2008). The New Strategic Brand Management : Creating and Sustaining Brand Equity Long Term (E-Book) (4). London: Kogan Page Limited.

MLA Style

Kapferer, Jean-Noël. "The New Strategic Brand Management : Creating and Sustaining Brand Equity Long Term (E-Book)". 4 London: Kogan Page Limited, 2008. Text.