APA Style

Kotler, P. (2003). Marketing Insights from A to Z : 80 Concepts Every Manager Needs to Know (E-Book) . New Jersey: John Wiley & Sons, Inc.

MLA Style

Kotler, Philip. "Marketing Insights from A to Z : 80 Concepts Every Manager Needs to Know (E-Book)". New Jersey: John Wiley & Sons, Inc, 2003. Text.