APA Style

Kotler, P. (2010). Marketing 3.0 : From Products to Customers to the Human Spirit (E-Book) . New Jersey: John Wiley & Sons, Inc..

MLA Style

Kotler, Philip. "Marketing 3.0 : From Products to Customers to the Human Spirit (E-Book)". New Jersey: John Wiley & Sons, Inc., 2010. Text.