APA Style
Mullin, R. (2002).
Direct Marketing A Step-by-Step Guide to Effective Planning and Targeting (E-Book) .
Great Britain:
Kogan Page.
MLA Style
Mullin, Roddy.
"Direct Marketing A Step-by-Step Guide to Effective Planning and Targeting (E-Book)".
Great Britain:
Kogan Page,
2002.
Text.