APA Style

Silverman, G. (2001). The Secrets of Word-of Mouth Marketing : How to Trigger Expontential Sales Through Runaway Word of Mouth (E-Book) . New York: American Management Association.

MLA Style

Silverman, George. "The Secrets of Word-of Mouth Marketing : How to Trigger Expontential Sales Through Runaway Word of Mouth (E-Book)". New York: American Management Association, 2001. Text.