APA Style

Ries, A., Ries, L. (2012). The 22 Immutable Laws of Branding : How to Build a Product or Service into a World-Class Brand (E-Book) . Australia: Perfect Bound.

MLA Style

Ries, Al., Ries, Laura. "The 22 Immutable Laws of Branding : How to Build a Product or Service into a World-Class Brand (E-Book)". Australia: Perfect Bound, 2012. Text.