APA Style

Shimp, T, A. (1997). Advertising,Promotion, and Supplemental Aspects of Integrated Marketing Communications Fourth Edition (4). Florida: The Dryden Press.

MLA Style

Shimp, Terence, A.. "Advertising,Promotion, and Supplemental Aspects of Integrated Marketing Communications Fourth Edition". 4 Florida: The Dryden Press, 1997. Text.