APA Style

Callen, Barry. (2010). Manager's Guide to Marketing, Advertisting, and Publicity (E-Book) . New York: McGraw-Hill, INC.

Chicago Style

Callen, Barry. Manager's Guide to Marketing, Advertisting, and Publicity (E-Book). New York: McGraw-Hill, INC, 2010. Text.

MLA Style

Callen, Barry. Manager's Guide to Marketing, Advertisting, and Publicity (E-Book). New York: McGraw-Hill, INC, 2010. Text.

Turabian Style

Callen, Barry. Manager's Guide to Marketing, Advertisting, and Publicity (E-Book). New York: McGraw-Hill, INC, 2010. Print.