APA Style
Shimp, Terence A.. (1997).
Advertising,Promotion, and Supplemental Aspects of Integrated Marketing Communications Fourth Edition (4).
Florida:
The Dryden Press.
Chicago Style
Shimp, Terence A..
Advertising,Promotion, and Supplemental Aspects of Integrated Marketing Communications Fourth Edition.
4
Florida:
The Dryden Press,
1997.
Text.
MLA Style
Shimp, Terence A..
Advertising,Promotion, and Supplemental Aspects of Integrated Marketing Communications Fourth Edition.
4
Florida:
The Dryden Press,
1997.
Text.
Turabian Style
Shimp, Terence A..
Advertising,Promotion, and Supplemental Aspects of Integrated Marketing Communications Fourth Edition.
4
Florida:
The Dryden Press,
1997.
Print.