Text

Advertising,Promotion, and Supplemental Aspects of Integrated Marketing Communications Fourth Edition

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Availability

Detail Information

Series Title

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Call Number

658.8 Shi-a

Publisher

Florida : The Dryden Press., 1997

Collation

xxiv, 589 hlm, 26 cm

Language

English

ISBN/ISSN

0-03-010352-5

Classification

658.8

Subject(s)

Marketing

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File Attachment

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