Marketing Communications in Tourism & Hospitality: Concepts, Strategies and Cases

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Marketing Communications in Tourism & Hospitality: Concepts, Strategies and Cases

McCabe, Scott - Personal Name;

Description Not Available

Technology (Applied Science) 658.8 McC-m

B001948

Available

Series Title: -

Call Number: 658.8 McC-m
Publisher: Oxford : Elsevier Ltd.., 2009
Collation: 300 hlm.
Language: eng
ISBN/ISSN: 978-0-7506-8277-0
Classification: 658.8
Subject(s): Marketing Communications
Communication in Marketing
Tourism — Marketing
Hospitality industry — Marketing
Tourism — Marketing — Case studies

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