E-Book
Cross‑Cultural Aspects of Tourism and Hospitality : A Services Marketing and Management Perspective
This second edition is out with several developments and improvements made on the first edition. In addition to the updating of information, adding new data, new case studies, exercises, and anecdotes, two new chapters have been added in this new edition. These are Chapter 13 “Cross‑Cultural Aspects of Sustainability in Tourism and Hospitality” and Chapter 14
“Cross‑Cultural Aspects of Tourism and Hospitality in Asia‑Pacific Region: East, and Southeast Asia, and Australia”. As explained in various parts of this book, the sustainability and the specific focus on the countries mentioned above are based on important developments taking place in world tourism over the past decade or so.