E-Book

Digital Transformation of the Hotel Industry: Theories, Practices, and Global Challenges

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In hospitality, technological evolution has been especially evident, since the introduction of the first equipment, in the nineteenth century, to the use of Artificial Intelligence today. In this context, the concept of Digital Transformation arises, referring to the process of using technology to increase the efficiency and competitiveness of the organization, whether in terms of management processes, operationalization, or relationship with customers. In the hotel industry, and in general in the tourism sector, interaction with customers is of great importance, especially as it is a sector of activity in which human contact and interpersonal relationships are of particular importance in the tourist experience and levels of consumer satisfaction.

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Detail Information

Series Title

Tourism, Hoispitality & Event Mangement

Call Number

647 Dig-d

Publisher

Cham, Switzerland : Springer., 2023

Collation

272 p,

Language

English

ISBN/ISSN

978-3-031-31682-1

Classification

647

Subject(s)

Hotel Management - Digital aspects

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