E-Book
Event Planning and Management : Principles, planning and practice
In this new edition, we have again been able to call on the resources of our global events industry professional and academic networks; from India, Australia, New Zealand and Macau to the Faroe Islands, Norway, Switzerland, the Caribbean and the USA, as well as the UK, with over 30 new case studies. We want our readers to be able to use the book as a ‘how to’ guide, to make things easier for them whatever their ability or experience, helping them to gain confidence. More than anything, this book is instructional – full of ideas, suggestions and working processes that have been developed through operational and strategic practice in the events industry.