E-Book
Event Studies : Theory and Management for Planned Events
This fifth edition of Event Studies brings substantial revisions and a re-organisation. Some material has been reduced or removed, and a considerable amount of new material added. One new theme is quite evident, that being crisis management, recovery, and resilience – topics of global importance as a result of the pandemic and other contemporary crises that impact event studies. This book starts with a review of global forces, trends, and issues, reflecting the United Nations’ sustainability goals