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Events Feasibility and Development : From Strategy to Operations
O’Toole, William - Personal Name;

vents Feasibility and Development: From Strategy to Operations 2nd Edition utlines the best practice in event development and the global events sector. Tools and techniques from the first edition have been refined and expanded through their use in over 20 countries, including the USA, France, UAE, Malaysia and South Africa. These include strategy development and implementation, asset management, portfolio management, return on investment, management process mapping and the feasibility study.


Availability
#
MICE 658.4 Oto-e
B007063
Available
Detail Information
Series Title
-
Call Number
658.4 Oto-e
Publisher
Oxon : Routledge., 2022
Collation
331 p.
Language
English
ISBN/ISSN
9781003172703
Classification
658.4
Subject(s)
Special events - Management
Special events - Planning
Special events - Economic aspects
-
File Attachment
  • Events Feasibility and Development From Strategy to Operations


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