E-Book
Festival and Special Event Management
Festivals are an expressive way to celebrate glorious heritage, culture and traditions. They are meant to rejoice special moments and emotions in our lives with our loved ones. They play an important role to add structure to our social lives, and connect us with our families and backgrounds. Celebrating events and festivals in our school has become an integral part of learning and building a strong cultural belief. Such celebrations bring the students closer to each other’s traditions and cultural beliefs and develop respect and understanding for each other’s customs and traditions. Globally the business of special events has grown to enormous proportions and now represents a significant contribution to the tourism industry. Festivals and special events have been and will continue to be an important medium for nonprofit and public organizations to carry out their missions, and to be a catalyst for community development. This book looks at the central role of events management in the cultural, tourism and arts industries.