Advertising, Promotion, and Other Aspects of Integrated Marketing Communications 7th Edition (E-Book) | BOOK LOUNGE

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Advertising, Promotion, and Other Aspects of Integrated Marketing Communications 7th Edition (E-Book)

Shimp, Terence A. - Personal Name;

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B004383 658.8 Shi-a My Library Available

Detail Information

Series Title: -
Call Number: 658.8 Shi-a
Publisher: United States of America : Thomson South-Western., 2007
Collation: xxii, 629 hlm
Language: English
ISBN/ISSN: 0-324-32143-0
Classification: 658.8
Content Type: -
Media Type: -
Carrier Type: -
Edition: 7
Subject(s): Marketing
Specific Detail Info: -
Statement of Responsibility: Shimp, Terence A.

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Advertising, Promotion, and Other Aspects of Integrated Marketing Communications

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