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Defending the Brand : Aggressive Strategies for Protecting Your Brand in the …

Murray, Brian H.

Edition: -
ISBN/ISSN: 0-8144-0754-4
Collation: xvi, 268 hlm
Series Title: -
Call Number: 658.8 Mur-d

Edition: -
ISBN/ISSN: 0-8144-0754-4
Collation: xvi, 268 hlm
Series Title: -
Call Number: 658.8 Mur-d

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The New Strategic Brand Management : Creating and Sustaining Brand Equity Lon…

Kapferer, Jean Noël

Edition: 4
ISBN/ISSN: 978-0-7494-5085-4
Collation: xvi, 560 hlm
Series Title: -
Call Number: 658.8 Kap-n

Edition: 4
ISBN/ISSN: 978-0-7494-5085-4
Collation: xvi, 560 hlm
Series Title: -
Call Number: 658.8 Kap-n

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The Philosophy of Branding : Great Philosophers Think Brands (E-Book)

Edition: -
ISBN/ISSN: 0-7494-4193-3
Collation: 192 hlm
Series Title: -
Call Number: 658.8 Bra-p

Edition: -
ISBN/ISSN: 0-7494-4193-3
Collation: 192 hlm
Series Title: -
Call Number: 658.8 Bra-p

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