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Found 1 from your keywords: author=Marques, Jorge

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Digital Transformation of the Hotel Industry: Theories, Practices, and Global…

In hospitality, technological evolution has been especially evident, since the introduction of the first equipment, in the nineteenth century, to the use of Artificial Intelligence today. In this context, the concept of Digital Transformation arises, referring to the process of using technology to increase the efficiency and competitiveness of the organization, whether in terms of management pr…

Collation: 272 p,
Series Title: Tourism, Hoispitality & Event Mangement
Call Number: 647 Dig-d

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